After receiving a brief from L’oréal’s headquarters in Paris, to develop a brand concept and campaign for a new product launching in the Brazilian market, Litmedia presented a proposal alongside Brazil’s top agencies.

L’oréal’s home office loved our concept, approach and creative direction, awarding us the project to create and produce the Campaign images, as well as all POS and Marketing Materials.

Litmedia lead and managed all aspects of ideation, creative & art direction, production and post-production, delivering L'oréal a timeless campaign. As one of Litmedia’s first projects in Brazil, it is still close to our hearts.

Photographer:  Gui Paganini
Styling:  Daniel Ueda
Beauty: Daniel Hernandez
Art Direction:  Sharon Battat for Litmedia Productions
Model:  Juliana Bahia